Last Updated: 4 March 2026
VroomVroom is committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy outlines how we collect, use, store, and protect your data in accordance with the Protection of Personal Information Act, 2013 (POPIA) of South Africa. VroomVroom acts as the "responsible party" as defined under POPIA for the personal information processed through our platform.
We collect several types of information to provide and improve our car search aggregation services:
Your data is stored using industry-standard infrastructure to ensure security and availability:
VroomVroom employs a zero-knowledge security model for sensitive API keys. When you provide an LLM API key for AI features, it is encrypted directly in your browser using AES-256-GCM. The encryption keys are stored exclusively in your browser's IndexedDB.
These keys never leave your device and are never transmitted to VroomVroom servers. When you use AI-powered features, the request is sent directly from your browser to the AI provider (OpenRouter). Consequently, VroomVroom servers never have access to your decrypted API keys.
We use cookies and similar technologies to provide our service:
VroomVroom processes personal information in strict accordance with the Protection of Personal Information Act, 2013 (POPIA). We are registered as a responsible party and ensure that all data processing is lawful, reasonable, and respects your right to privacy. As a data subject, you possess specific rights under sections 23, 24, and 11(3) of POPIA regarding the access, correction, and objection to the processing of your data.
You have the right to access the personal information we hold about you, request the correction of inaccurate data, or ask for the deletion of your records. You may also object to the processing of your information for certain purposes, such as analytics. For a detailed guide on how to exercise these rights, please refer to our POPIA Data Subject Rights Notice.
We retain your account data for as long as your account remains active. If you request account deletion, we will purge your personal data within 30 days. Your car search history is retained for a maximum of 12 months for personalization purposes, after which it is automatically deleted. All search history associated with an account is removed immediately upon account deletion.
VroomVroom does not sell your personal data to third parties. We only share information with essential service providers required to operate our platform:
If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact our Information Officer.
We will respond to all valid requests within 30 days.
You have the right to lodge a complaint with the South African Information Regulator if you believe your personal information has been handled incorrectly.